{"id":5799,"date":"2026-04-03T23:41:19","date_gmt":"2026-04-03T23:41:19","guid":{"rendered":"https:\/\/conservative-politics.com\/index.php\/2026\/04\/03\/uconns-final-four-run-could-cost-jordans-furniture-50m-owner-says\/"},"modified":"2026-04-03T23:41:19","modified_gmt":"2026-04-03T23:41:19","slug":"uconns-final-four-run-could-cost-jordans-furniture-50m-owner-says","status":"publish","type":"post","link":"https:\/\/conservative-politics.com\/index.php\/2026\/04\/03\/uconns-final-four-run-could-cost-jordans-furniture-50m-owner-says\/","title":{"rendered":"UConn’s Final Four run could cost Jordan’s Furniture $50M, owner says"},"content":{"rendered":"
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More than four decades ago, Eliot Tatelman worked with his father at a New England furniture store. He likely never expected that, years later, a bold bet tied to the 2007 World Series run by the Boston Red Sox <\/a>would land him on a championship float alongside the franchise\u2019s biggest stars.<\/p>\n

As the parade wound through Boston\u2019s streets, some attendees held signs that said “Thanks for the free furniture,” a nod to the retailer\u2019s promotion.\u00a0<\/p>\n

Now, Tatelman\u2019s Jordan\u2019s Furniture is revisiting the idea with a similar promotion, betting on how far UConn\u2019s men\u2019s and women\u2019s basketball teams will advance in this year\u2019s NCAA Division I tournaments.<\/a>\u00a0<\/p>\n

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Braylon Mullins (24) of the UConn Huskies celebrates after shooting the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C.<\/span> (Emilee Chinn\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

The retailer promised refunds totaling up to roughly $50 million if both Huskies teams reach \u2014 and then lose \u2014 their respective national title games. Eligible furniture must have been purchased from Jordan\u2019s Furniture between Jan. 20 and March 1, according to the company\u2019s website.<\/p>\n

2026 NCAA WOMEN’S BASKETBALL TOURNAMENT SELECTIONS REVEALED<\/strong><\/a><\/p>\n

Tatelman served as the furniture retailer\u2019s CEO, but the family-run business\u2019s day-to-day operations continue to be overseen by his children.<\/p>\n

The UConn women\u2019s team faces South Carolina Friday at 7 p.m. ET in Phoenix, while the men\u2019s team meets Illinois Saturday in Indianapolis.<\/p>\n

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The UConn Huskies are awarded the Fort Worth Regional trophy after their win against the Notre Dame Fighting Irish at Dickies Arena March 29, 2026, in Fort Worth, Texas.<\/span> (Chris Jones\/Imagn Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

“We have insurance,” Tatelman told USA Today Sports. “We want them to win.”<\/p>\n

There are two Jordan\u2019s Furniture locations in Storrs, Connecticut<\/a>.<\/p>\n

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Braylon Mullins (24) celebrates with Jayden Ross (23) and Malachi Smith (0) of the UConn Huskies after Mullins shot the game-winning 3-point basket during the second half against the Duke Blue Devils in the Elite Eight of the 2026 NCAA Tournament at Capital One Arena March 29, 2026, in Washington, D.C.<\/span> (Patrick Smith\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Tatelman reflected on the Red Sox promotion, recalling the bold offer that helped define the campaign.<\/p>\n

“We said, \u2018Come into Jordan\u2019s and buy a sofa, a bed, a mattress, a dining room table,\u2019” he said. “And if the Red Sox win the World Series, it\u2019ll all be free.\u2019”<\/p>\n

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The Red Sox’s four-game sweep of the Colorado Rockies<\/a> in the 2007 World Series ended up costing the furniture company roughly $35 million. Tatelman said he “bought insurance for it.”<\/p>\n

Follow Fox News Digital\u2019s <\/strong><\/i>sports coverage on X<\/strong><\/i><\/a>, and subscribe to<\/strong><\/i> the Fox News Sports Huddle newsletter<\/strong><\/i><\/a>.<\/strong><\/i><\/p>\n

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Chantz Martin is a sports writer for Fox News Digital.<\/p>\n<\/div>\n<\/div>\n<\/div>\n